Since becoming the New England Patriots' majority owner in the 1994, Robert Kraft has gotten very used to winning. With six Super Bowl titles and the status that comes with running one of most profitable sporting brands in the world, Kraft has done quite the job when it comes to business operations in Foxborough.
Throughout this NFL offseason, Kraft has been very active in efforts to help against the Coronavirus in the United States. This time around, Kraft is finding another way to get involved with the relief effort: He's auctioning off his championship ring from Super Bowl LI.
Kraft is putting the ring on the auction block as part of the "All-in Challenge," which aims to help the country’s food banks. Confused about just which Super Bowl this one was? Here is a hint: the ring has 283 diamonds.
Those numbers sound awfully familiar, don’t they?
(We apologize, Falcons fans.)
Kraft has played an active member in pushing back against COVID-19 at the community level. With the highest bid sitting at $500,000 as of this writing, there is no telling how much relief could be raised through this latest effort.