About 12up

12up Company Overview

12up is a sports media company focused on the digital generation. 12up taps into the passion and dedication of the hyper-connected fan by powering the production of authentic, engaging and socially driven content distributed to a rapidly growing audience across web, mobile and social.

12up’s mission is to champion fan-generated media as a key ingredient of sports journalism.

12up includes multilingual support in English and Spanish.

The Innovation

At 12up, we believe that with the right tools sports fans anywhere can become fan journalists and have their opinions be heard. 

Citizen journalism: By providing a self-publishing platform for sports, 12up is recognising passion and turning it into journalistic work. With a strict editorial curation process in place, 12up is democratising the sports media landscape without losing content quality.

Technology: Lists, videos, slideshows, team line-ups and player rankings are just some of the rich content generation tools you will find on the 12up platform.

Interactivity: 12up redefines the way sports media is generated and consumed. It's no longer just text, but an interactive, global, two-way conversation. 

The Platform Play


12up complements traditional media platforms by providing scale, cross-language content and a new generation platform mentality.

Mobile, Social and Web: 12up's rich media content can be consumed across any device.

Multi Language: With a localised experience via scalable technology, 12up provides daily content in English and Spanish. Regardless of where sports stories unfold in the world, 12up writers provide passionate opinions.

12up.com is a subsidiary of Minute Media.