The University of Kentucky dropped a bombshell decision on Thursday, as athletic director Mitch Barnhart announced that alcohol will not be publicly sold at sporting events during the coming school year. This has caused some uproar amongst Kentucky fans.
The main reason this decision is so controversial is that alcohol will be available for premium ticket holders.
The decision comes at an inopportune time for the university. Kentucky's football program is on the rise, and it could have a detrimental effect on attendance when the program should be focusing on growth. Alcohol sales at college sporting events has been a hot topic this summer as the SEC lifted its ban on stadium alcohol sales.
Barnhart feels that it's irresponsible to sell alcohol to a largely college-aged crowd. This would be somewhat reasonable, but the decision to allow alcohol purchases for premium ticket holders has led many to question why the wealthiest fans can be trusted to drink but the general public cannot.
We'll just have to wait and see if attendance suffers as a result of Barnhart's decision.