VIDEO: Jacksonville State Releases Incredibly Bizarre Hype Clip Ahead of College Football Season

The season hasn't even started yet, and the Jacksonville State Gamecocks are already 0-1. In the grand tradition of preseason hype videos, head coach John Grass and the Gamecocks eschewed the usual montage of highlights and heart-thumping music and chose to start their video with 30 seconds of dumping paint on their players.

This looks more like a pretentious European Oscar-bait movie than a hype video. How did this get pitched and approved?

The Gamecocks have been one of the more successful FCS programs in the country in the last half-decade, having won four straight four straight Ohio Valley Conference championships and making the FCS playoffs in each of Grass' five seasons at the helm. In 2018, they went 9-4, and they need to get back to their usual dominant ways.

This...isn't the best start to the redemption tour.

The Gamecocks open the season on the road against Southeastern Louisiana. Hopefully they put up a more robust, enjoyable performance than whatever video monstrosity their athletics department shoved out.