In a season that's been rife with organizational dysfunction, the players have turned it around out in Flushing, cruising to 13 wins in their last 14 games and an overall record of 19-6 since the All-Star Break. With 47 games remaining before October, New York now sits just one game back of the second NL Wild Card spot, with an all-important segment of the schedule looming.
Still, the club is struggling to sell out tickets for huge games that mere weeks ago were assumed to be meaningless. With that in mind, they've rolled out an intriguing marketing strategy.
With the Mets' biggest series of the season so far coming up at Citi Field against their division rivals, the Wild Card front-running Washington Nationals, the team is offering a promotional offer of $7 tickets in certain sections of the stadium to help draw a crowd. Given how exciting the Mets have been of late, it's crazy to think that these measures are necessary to get fans in the seats over the weekend.
Much of New York's struggles to sell tickets likely come as a result of their poor ownership. The Wilpons' perennial unwillingness to fund a winning roster has rendered fans reluctant to support ownership through ticket and merchandise purchases, even as the team skyrockets back into relevance.
Last week, Mets stud rookie Pete Alonso issued a plea to fans to get out and support the team as they enter the stretch run.
If the team extends their winning ways through the weekend and proves they can compete with teams better than the Marlins, Pirates, and White Sox, fans may be more willing to relent and show up to support the ball club. After all, the Mets have one of the most rabid fanbases in all of baseball.
With Marcus Stroman, Noah Syndergaard, and Jacob DeGrom slated to start this weekend, it should be an exciting one regardless. A ticket for less than the price of a beer should be more than enough to convince the masses to come on through.