VIDEO: PETA Tried to Release Weird Kaepernick-Themed Super Bowl Ad and We Get Why the NFL Blocked it

The People for the Ethical Treatment of Animals (PETA) remain the unquestioned kings of muddying a wholesome, principled message through incredibly bizarre and misguided marketing and promotion strategies. The latest example comes in the form a commercial that PETA claims was supposed to air during the Super Bowl, but was blocked by the NFL. It features a variety of woodland creatures "kneeling" just like former 49ers QB Colin Kaepernick while the national anthem hums overhead.

Yeah... what was that?

Speciesism, which is defined as "the assumption of human superiority leading to the exploitation of animals," is the main theme this ad attempts to get across. The need for such awareness, as flimsy as the messaging may be, is totally lost beneath all the weird animation.

How are fish and snakes able to kneel when they don't have knees? Why are tarantulas the same size as rats and soda bottles?

We don't know.

There are hundreds of more efficient ways to get your message across than with a commercial like this. Whatever your views on what the NFL has done to Kaepernick, you can't argue that this is just a really bizarre effort on PETA's part.

Kneeling for the national anthem, serving as a role model, and fighting racial inequality like Kaepernick has been doing over the last few years has absolutely nothing to do with "speciesism." But keep trying, folks.