The NCAA has finally listened to the people.
On Tuesday, the NCAA Board of Governors voted unanimously to allow student-athletes to benefit from the use of their name, image and likeness.
"In the Association’s continuing efforts to support college athletes, the NCAA’s top governing board voted unanimously to permit students participating in athletics the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model," the NCAA said in its announcement.
Of course, the language of this announcement is a bit vague and there are guidelines the student athletes have to abide by. The student-athletes can benefit from their name and likeness "in a manner that is consistent with the collegiate model."
Hmm, we'll see what that means, but in the meantime, this is a huge win for those who made nothing while helping the NCAA profit millions. Sure, the NCAA does these student-athletes a lot of favors, but it's about time the organization releases its stranglehold on those that purely drive the moneymaking machine.