Say it ain't so, Notorious.
Conor McGregor makes his long-awaited return to the Octagon after a 15-month layoff one week from Saturday at UFC 246, and to suggest that his scheduled welterweight main event against Donald Cerrone is the subject of dizzying hype and careless overanalysis would be stating the obvious.
But if we're going to be guilty of reading way, way too fair into something, let's start with this.
Yes, the official UFC Store is selling this Reebok number featuring a cartoon version of what we're told is allegedly McGregor, though it looks more like a guy you'd find playing bass in a Five Finger Death Punch cover band.
As the official product description reads:
"Get ready for UFC 246 in Las Vegas by grabbing this Authentic UFC Conor McGregor Legacy Series Walkout Jersey designed in collaboration by McGregor and Reebok."
Dude. Conor himself put his name on this crap? That's like George Lucas taking credit for Greedo shooting first (another wrong thing that cannot be wished out of existence).
I'm making the call right now: no matter what happens on January 18th against the Cowboy, Conor McGregor automatically loses if his walkout includes this "jersey" in literally any capacity. I mean, come on, the guy has had all the time in the world to study Israel Adesanya's walkouts. There's no excuse for wearing what is basically a polyester faceplant for a pay-per-view.
Unprecendented consumer traffic is the thing that's supposed to crash the ESPN+ servers -- not your outfit.
You've been warned, boyo.