Colin Cowherd Responds to Chiefs Using Hater Video Segment of Him on Scoreboard to Pump up Arrowhead Crowd

Professional sports teams and athletes will always look for motivation to lead them to victory. A main source of inspiration comes from criticism by high profile media figures.

One consistent "hater" is FOX Sports' Colin Cowherd.

Cowherd wasn't critical of the Kansas City Chiefs themselves, but the fans that fill up Arrowhead Stadium every home game. In fact, Cowherd claimed that Arrowhead crowd would have zero factor in Kansas City's AFC Title Game against the Tennessee Titans.

So, what are the Chiefs and in-stadium crew to do with such a viral clip to rile up their fanbase? Why, play it on the Jumbo Tron, of course!

Cowherd got wind of this move, and tweeted out one simple word to show that he's completely unaffected.

While Kansas City will view this as a way to pump up their fans, they in fact helped Cowherd win. Every time he appears on a stadium or arena screen, that's a "W" in his book. His job is to give opinions to draw a reaction.

And as you can see, he got just that on the biggest stage of the NFL season thus far. While the Chiefs will view this as a "burn," Cowherd is counting his FOX money.