According to a sports social media software called Influencer that details and projects an athlete's earning power on social media, a player like Clemson's Trevor Lawrence could have earned between $300,000 and $600,000 due to his social media following, while Duke's Zion Williamson could have earned upwards of $1 million if the amateurism statute didn't exist in previous years.
Under the NCAA's old statutes, any money that could have been potentially generated by the athletes in question would be heading directly to the universities.
This latest statute is a major step forward for players earning what the market deems they are worth, even if a lot of the finer details of how this rule will be put into practice in college football and basketball have yet to be ironed out. It's the thought that counts.
While Lawrence and Williamson might have missed a golden opportunity to cash in during their college days, the NCAA is at least starting to lay the groundwork for the next superstar in the Zion class to be appropriately compensated for their impact on the sports world.