Larry Bird versus Magic Johnson. Wilt Chamberlain versus Bill Russell. LeBron fans versus Kobe fans.
We're talking about some of the greatest rivalries in NBA history. But now that it's 2018, the Golden State Warriors have no competition (at least when Stephen Curry is on the floor) and LeBron James is the undisputed best player in the league. What will be the defining rivalry of this era?
According to attorney Josh Gerben, Embiid and the Sixers are currently in a fierce competition over who gets to own the trademark for the phrase "Trust the Process."
Joel Embiid has filed 8 new trademark applications for TRUST THE PROCESS.— Josh Gerben (@JoshGerben) December 1, 2018
The filings claim that Embiid plans to sell everything from non-alcoholic beverages to toys using the phrase.
The 76ers just filed a TRUST THE PROCESS trademark 2 months ago.
Is this Embiid v. 76ers? pic.twitter.com/7khouaUdL2
Why the 76ers think they should have the trademark over Embiid, I do not know.
Not only is Embiid the originator of the saying, but the 76ers have done everything they can to not be linked to the phrase in years past. One of the reasons Philly let go of Hinkie was because he was trusting the process a bit too much.
The Sixers need to step off on this one.