The National Basketball Association continues to be the most progressive sports league on multiple fronts.


​For the first time, the NBA has implemented the opportunity for fans to purchase a portion of an in-progress game to watch. 

​​What a tremendous idea. Those who purchase League Pass don't always have the time to watch the entirety of the games that they are paying for. What better way to solve the problem than offer the opportunity to buy the fourth quarter of a big game? 


But wait...there's more. 

​Commissioner Adam Silver said, "We imagine a situation where a fan has dinner at 8 o'clock and only has 30 minutes and can choose to buy a half-hour of a game."


​The full price for the NBA League Pass is $199.99 per year, $28.99 per month, or $6.99 per game. Coming off its ​highest rated season in five years, the NBA is simply adapting to a society that's fixated on saving money and trying to expand its product by appealing to all possible viewers.