The National Basketball Association continues to be the most progressive sports league on multiple fronts.
For the first time, the NBA has implemented the opportunity for fans to purchase a portion of an in-progress game to watch.
BREAKING: NBA to sell portions of games for the first time. Will start with option of buying the fourth quarter for $1.99, will expand to by the quarter & 10-minute packages https://t.co/d0C0LEyY6h— Darren Rovell (@darrenrovell) September 27, 2018
What a tremendous idea. Those who purchase League Pass don't always have the time to watch the entirety of the games that they are paying for. What better way to solve the problem than offer the opportunity to buy the fourth quarter of a big game?
But wait...there's more.
NBA, as expected, coming out w partial-game League Pass options for 2018-19 season. End of 3rd quarter-end of game will be $1.99 (vs. $6.99 full game). League developing other options to begin watching at 2nd quarter, halftime at reduced prices, or just buy a 10-min chunk.— Eric Fisher (@EricFisherSBJ) September 27, 2018
Commissioner Adam Silver said, "We imagine a situation where a fan has dinner at 8 o'clock and only has 30 minutes and can choose to buy a half-hour of a game."
The full price for the NBA League Pass is $199.99 per year, $28.99 per month, or $6.99 per game. Coming off its highest rated season in five years, the