​The Los Angeles Rams have officially locked in their face of the franchise.


According to NFL insider Adam Schefter, the Rams and running back Todd Gurley have reached an agreement on a four-year $60 million contract extension, with $45 million guaranteed.

​​Gurley had two years left on his rookie contract, but with this new deal, he will be in Los Angeles for the next six seasons.


The extension comes after the New York Giants ​signed rookie running back Saquon Barkley to a four-year, $31.2 million, fully guaranteed contract earlier this week. 


Now with this deal, Gurley has reset the market, as his $45 million guaranteed is the most ever at his position. On top of that, he now surpasses Le'Veon Bell for the highest annual salary among rushers with $15 million. Rushers like Bell, David Johnson, and Ezekiel Elliott now have their benchmark set for future contract negotiations, and are no doubt salivating at the potential financial figures.


Gurley is now the second Rams offensive player to get a massive contract, as the team​ signed wide receiver Brandin Cooks to a five-year, $80 million extension.


That leaves the question: what about Aaron Donald?


The team has not had any progress in negotiations with the reigning Defensive Player of the Year, who is set to hit free agency at the end of the season.


Regardless, the Rams were not going to let Gurley slip through their fingers, and now, he will be in Hollywood until 2023.