The United States Golf Association decided to run an interesting ad on Facebook this morning starring ​Phil Mickelson, who essentially assumed the role of public enemy No. 1 at the U.S. Open yesterday.

The add is for tickets for next year's U.S. Open.

​​It's an interesting move by the USGA. I mean, they could have literally used any other player.

Mickelson is quite literally being called to withdraw from the U.S. Open after he putted a moving ball at the 13th hole yesterday. 

He has since said it wasn't meant to be disrespectful, but simply that he would prefer to take the penalty than putt the ball from where it was going to end up. Strategic? Sure, but we all know golf has a very strict etiquette.

Mickelson has always been a fan favorite, but the situation has left diehard golf fans with a sour taste in their mouths. And now the USGA is reminding us all about that with their ad. Nice.