The plunge promise came after the 2016 season ended when the Browns went 1-15. Jackson vowed if the Browns did not improve its win total in 2017 he would jump into Lake Erie. He told ESPN's Pat McManamon, “I’m not going 1-15. No. I’ll be swimming in that lake over there somewhere. That’s not happening.”
And, as we all know Jackson led the Browns to an even worse record at 0-16. So, at least he got one thing right, he didn't go 1-15.
Hue Jackson fulfilled his promise today by jumping into Lake Erie after he promised he would if the #Browns didn't improve from 2016 (1-15) into 2017 (0-16). Close to 150 team employees joined in for charity. pic.twitter.com/DMayvf1UTE— NFL Update (@MySportsUpdate) June 1, 2018
Jackson along with 150 Cleveland Browns employees and owner Dee Haslam took part in the Lake Erie plunge.
The 18-month promise took so long to fulfill because doctors advised against Jackson jumping into the cold water due to a heart condition.
This is what Browns employees are wearing for The Cleansing w HC Hue Jackson. pic.twitter.com/l8z4IhIdzz— Tony Grossi (@TonyGrossi) June 1, 2018
Also, the plunge was used to raise money for charity. Jackson pledged to donate $100 per Browns employee who jumped into the lake with him.
The plunge raised $15,000, but Jackson doubled that by adding another $15,000 to bring the total to $30,000. The money went to the Hue Jackson Foundation which combats human trafficking.