Sports sponsorships go much deeper than many imagine. Companies like Nike and Adidas, who largely run the show nowadays, are involved in far more deals than meet the eye.
In the case of five-star recruit, Romeo Langford, Adidas did everything in their power to make sure wherever he signed was under their tent. His dad even waved their shooting sleeve behind his son on signing day to solidify the relationship.
According to former Louisville coach, Rick Pitino, and three others in Adidas'
Rick Pitino: Adidas officials met with him about their efforts to keep Nike and Under Armour from landing Romeo Langford. “The way they phrased it, it was [whichever shoe company] was going to pay the dad’s AAU program the most money, gets it," he said. https://t.co/KHeL4yizmg— Dan Steinberg (@dcsportsbog) May 16, 2018
“The way they phrased it, it was whoever [shoe company] was going to pay the dad’s AAU program the most money, gets it,” Pitino said in a recent phone interview with the Washington Post. A few days later, Adidas’ league added a new team: Twenty Two Vision, featuring Romeo Langford on the court and Tim Langford as team director.
Although legal, the world of high school athlete sponsorships is certainly a shady one. But hey, that's the business right? Since he is heading off to Indiana for next season, Langford will be looking to keep Adidas' trust since they have helped his family out.