​In what looked like a hilarious embarrassment, turned out to be a genius promotion plan all along. 


Yesterday, Gilbert Arenas posted a picture of his Instagram DMs, showing messages from ex-porn star and well-known D.C. sports fan Mia Khalifa. Khalifa messaged Arenas saying she was in Los Angeles and asked if he wanted to meet up. She sent a couple more messages, but with no prevail. 


Like many sports and entertainment news sites do, they picked up on the story and reported it. Complex News was one of those sites.

Little did we know, things weren't as funny as they seemed. 


Fast forward to today and Complex announced they're debuting a new daily sports show called "Out of Bounds" on their YouTube channel. 


The two hosts of the show? Khalifa and Arenas. 

Yep, that's right, it was all a set-up. Khalifa, Arenas and Complex were all in on the DMs and used it as a publicity stunt to promote their new show. It's a genius marketing technique that none of us saw coming. 


Well done, Complex, you got us.