​Marshawn Lynch is back in the NFL and back in the public eye.

Lucky for us, Lynch is quite the role model to be in the public eye. Marshawn created Beast Mode, a clothing brand and retail store, based on his famous nickname.

There's one in Seattle and one in Oakland, where he'll be playing next season. At the Oakland location, someone noticed something interesting they're offering.

​​Free haircuts for kids with good grades? That's certainly one way to get kids to hit the books. 

It's a smart, savvy move. Marshawn is a fan favorite in Oakland despite not even seeing the field for them yet, and he's already giving back to the community.

​​Good on Marshawn. It's nice to have him back.