Thursday afternoon, Big Baller Brand announced the release of its debut sneaker, the ZO2. The price is quite steep. Lonzo Ball's first signature sneaker will cost you $495, but if you can afford it, you're a Big Baller.
At least, that's LaVar Ball's response to anyone questioning the price.
Big Baller's loose! If you can't afford the ZO2'S, you're NOT a BIG BALLER! — Lavar Ball (@Lavarbigballer) May 4, 2017
I'll give Big Baller Brand credit - the ZO2 is a nice looking sneaker, and if people will buy it at that price, then the Ball family has done a great job at circumventing the system.
If you have $500 more to spare, there is a limited Z
Independence is Beautiful. We are proud to present the ZO2 Wet.— Big Baller Brand (@bigballerbrand) May 4, 2017
Signed By Lonzo | LED Box Included pic.twitter.com/OnaUCLlLZQ