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Nike rinde homenaje a Kobe Bryant con el lanzamiento de "Mamba Week"
Por Florencia Freijo
Nike rendirá tributo a la leyenda de la NBA Kobe Bryant con el lanzamiento de "Mamba Week" el próximo 23 de agosto. Se trata de una fecha muy especial, ya que hubiese sido el cumpleaños número 42 del ícono de Los Angeles Lakers quien falleció en enero de este año en un accidente aéreo junto a su hija Gigi.
'Mamba Week' será lanzado el 23 de agosto. ?
— ESPN.com.mx (@ESPNmx) August 13, 2020
? DETALLES ?https://t.co/66H86lDHER
"Mamba Week" continúa con el concepto de "Mamba Day", nombre que la marca le puso a la celebración del último partido de Bryant en la NBA el 13 de abril de 2013 en el Staples Center.
El tributo comenzará el 23 de agosto y al día siguiente se celebrarán los dos números de camiseta que usó el fallecido deportista durante sus 20 temporadas en la liga estadounidense, todas con Los Angeles Lakers.
Durante toda la semana habrá lanzamientos de distintos tipos de productos, entre ellos las codiciadas zapatillas o camisetas exclusivas de Bryant.
Nike lanzará cinco pares de Kobe 5 Protro durante la “MAMBA WEEK”, que incluyen Undefeated Collabs, un EYBL PE y un par tributo a las Finales de 2010. pic.twitter.com/fsHtk3SE2w
— WilkinLeaks (@wilkinleaks20) August 13, 2020
Según trascendió la marca, se trabajó en conjunto con la viuda del jugador, Vanessa Bryant, para ultimar detalles de la estrategia de esta semana que acapara todas las expectativas.