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La más reciente estrategia de mercadeo del equipo de Tom Brady es francamente insólita
Por Gonzalo Rodríguez Crespo
Si bien Tom Brady es una de las figuras en la NFL y el deporte en Estados Unidos de los últimos años, la realidad es que el equipo que maneja su imagen no siempre lo hace bien. Un ejemplo de esto es la más reciente estrategia de ventas para prendas de vestir relacionadas con el mariscal de campo.
Brady quiere sacar la mayor ganancia posible de su ida a jugar en Tampa Bay con los Buccaneers. Por eso usan su nombre para hacer combinaciones en prendas de vestir y recibir dinero. Solo que esta vez no parecen haber dado en el clavo con "TOMPA BAY" y "TAMPA BRADY".
Tom Brady's company has filed for two new trademark applications: TOMPA BAY & TAMPA BRADY. He intends to use the phrases on clothing and other merchandise. Filing first uncovered by @JoshGerben. The @dpshow has been selling TOMPA BAY shirts. pic.twitter.com/QzQM7FvDEq
— Darren Rovell (@darrenrovell) April 10, 2020
Aunque las camisetas no lucen del todo mal está por verse si logran ser exitosas en los puntos de venta. Todo sea por hacer de la marca Brady una de las más sólidas en el deporte profesional.