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El debut Zion Williamson dejó números impactantes de audiencia en televisión y redes sociales
Por Fernando Martínez
El miércoles los fanáticos del baloncesto fueron testigos del debut de Zion en la NBA. El novato no solo tuvo estadísticas destacadas, su impacto a nivel de exposición también marcó un precedente en la historia de la liga.
Según los números de audiencia detallados por la NBA, el primer juego de Zion con los New Orleans Pelicans ante los San Antonio Spurs, tuvo 190% más de espectadores internacionales a través de la plataforma "NBA League Pass" superando por lejos el juego promedio en lo que va de temporada.
Cabe destacar también que la camiseta del gigante de los Pelicans se encuentras entre las 10 más vendidas de la liga, un top que encabeza la estrella de Los Angeles Lakers, LeBron James.
#ZionWilliamson lived up to the hype in his debut scoring 17 points in 3 minutes during the 4th quarter. Is this a sign of things to come?https://t.co/91VUl9Mdda
— Statista (@StatistaCharts) January 25, 2020
Asimismo, las oficinas que manejan el marketing de la liga afirmaron que 2 millones 357 mil espectadores fueron testigo de la actuación de la selección número 1 del draft 2019, lo que representa el 88% más frente a cualquier juego comparable al año pasado.
Un dato más sobre Williamson es que su presencia en las redes sociales tuvo al menos 25 millones de wiews en 24 horas. !Una barbaridad¡.
.@Zionwilliamson’s debut by the numbers, according to the NBA.
— Front Office Sports (@frntofficesport) January 24, 2020
➖ +190% more unique international viewers on NBA League Pass than the average game on the platform this season
➖ Top 10 best-selling jerseys among NBA players
➖ 2.357M viewers (+88% vs last year’s comparable game) pic.twitter.com/g0acdCsbIi
Con este números, el alero de New Orleans se encamina en un corto plazo a ser la nueva de cara del baloncesto, no solo en los Estados Unidos, sino en el mundo entero.