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¿Deben los Rays mudarse de Tampa Bay a una ciudad que los apoye más?
Por Fernando Martínez
Los Rays de Tampa Bay cada año se las arreglan para competir en la División Este de la Liga Americana: Cuesta creer como un equipo tan talentoso y con buenos jugadores no recibe apoyo de los fanáticos en su ciudad.
La divisa de Florida es una de las que tiene asistencia más baja de fanáticos en los estados de laa MLB. Un planteamiento que han venido haciéndose es si el equipo debe mudarse de la ciudad para conseguir más apoyo y mejores ingresos.
Una vía que puede buscar la organización es un acercamiento agresivo con el fanático, que se sienta identificado con la franquicia. Se tienen que incluir mensajes para todos los miembros de la familia en las estrategias de mercadeo y competir con dinero por la firma de buenos peloteros.
Tampa Bay Rays To Ban Paper Tickets At Tropicana Field, Move To Mobile-Only - https://t.co/hSpfWHAfbU#Tampa #Rays #MLB #TropicanaField pic.twitter.com/nci5NDdTzv
— FromThisSeat.com (@FromThisSeat) March 23, 2020
Si esa esas estrategias no calan en un lugar como Tampa Bay entonces sí podría ser la hora de buscar nuevos horizontes donde si sean valorados.
Las ciudades de Montreal y Las Vegas están entre los sitios disponibles. Eso sin contar que Seattle y Orlando están adelantados en cuanto a propuesta a las Grandes Ligas para recibir a un equipo.
Tampa Bay Rays beat the Arizona Diamondbacks in Game 7 and are the 2024 World Series Champions!!
— King Lt. Athletics Rants (@AthleticsRants) April 9, 2020
Rays capture their first title in franchise history! pic.twitter.com/WWGknbwFD1
Salir de Tampa Bay puede que sea la opción más sensata para los Rays. Sin embargo, la decisión tiene que ser muy bien pensada.