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Conocida empresa de barajitas firma acuerdo de patrocinio con Derek Jeter
Por Gonzalo Rodríguez Crespo
La compañía Topps, la más famosa en la elaboración de barajitas de jugadores de la MLB, anunció que firmó un acuerdo de patrocinio con Derek Jeter.
El contrato incluye una colección con la firma autografiada del ex campocorto de los Yankees y actual CEO de los Marlins. En cada cartón estarán las estadísticas más importantes en su carrera.
Topps hizo el anuncio oficial este jueves, un día después de confirmarse que la ceremonia de exaltación de Jeter al Salón de la Fama se pospuso para 2021 debido al coronavirus.
BREAKING: Topps To Feature Derek Jeter Across New and Existing Product Lines With Multi-Year Partnership
— Topps (@Topps) April 30, 2020
Read more here: https://t.co/R4ZD1zTib5 pic.twitter.com/WXE2qPe6rI
El patrocinio es por varios años. Incluye la participación de Jeter en diferentes eventos de Topps así como contactos con coleccionistas. También prestará su imagen a productos de la compañía físicos y digitales además de iniciativas de comercio electrónico.