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¿Cómo es el contrato de la NBA con la empresa del juego NBA2K que en 2020 tiene de imagen a Zion Williamson?
Por Florencia Freijo
En las últimas horas se hizo oficial: Zion Williamson será portada de NBA 2K21 para la nueva generación de consolas. Con menos de 20 partidos disputados en la NBA, el joven jugador de los New Orleans Pelicans se perfila como una de las grandes promesas dentro de la liga; y en este sentido se suma como protagonista del videojuego junto a Damian Lillard de Portland Trail Blazers.
"Para la portada de la versión de la nueva generación de NBA 2K21, queríamos elegir a alguien que pudiera representar también la nueva generación de estrellas de la NBA", declaró Alfie Brody, vicepresidente de marketing de NBA 2K. "Zion es uno de los pocos jugadores jóvenes que ya ha cumplido con las expectativas, y se ha convertido en un referente para la próxima generación.
¿Cómo es el contrato de la NBA con la empresa del juego NBA2K?
El año pasado la NBA y la Asociación Nacional de Jugadores de Baloncesto acordaron extender su asociación global con la empresa 2K Games para poder seguir realizando más juegos de la NBA 2K.
En detalle, esa negociación fue por un valor de hasta 1.1 mil millones de dólares durante siete años. El acuerdo supone un éxito teniendo en cuenta que NBA 2K es lo más vendido dentro de la industria de los videojuegos.
De hecho, el año pasado el juego rompió récord de ventas y creció un 10 por ciento respecto al año anterior: vendieron más de 86 millones de unidades en el mundo entero en 2019, una cifra que espera superarse con figuras renovadas pertenecientes a la nueva generación.
It's Time ⌚ #NBA2K21 pic.twitter.com/19kMlpiiJP
— NBA 2K21 (@NBA2K) June 30, 2020
El 2 de julio se conocerá el tercer protagonista de la portada NBA 2K21
Además de Lillard y Williamson, mañana se anunciará el tercer y último jugador de la portada de la nueva versión del videojuego. También mañana se conocerá la fecha de lanzamiento y el precio. Las reservas comenzarán inmediatamente después de la noticia. Todo indica que será una edición de leyenda.